General Information
Path:
Identify ways in which businesses compete (e.g., quality, service, status, price).
Related Courses
| Course Number | Course Title |
| 8215120: | Business and Entrepreneurial Principles (Specifically in versions: 2024 and beyond (current)) |
Related Resources
Lesson Plans
| Name | Description |
| Marketing Mix: Location Selection: | Using the case study, "Colossal Cookie Location Quest," students will identify location objectives for the cookie business and discuss various factors business owners must consider when selecting business locations. Students will recommend a location for the cookie business using best business practices and owners' specifications. |
| Marketing Mix: Promotion Determination: | Using the case study, "Colossal Cookie Promotion Dilemma," students will identify promotion objectives for the cookie business and discuss various factors business owners must consider when selecting marketing strategies to promote their businesses. Students will create a marketing promotion for the cookie business using the best marketing practices and business needs. |
| Marketing Mix: Price Setting: | Using the case study, "Colossal Cookie Profit Dilemma," students will identify pricing objectives for Ella’s business and they will discuss various factors business owners must consider when setting prices for the products. Students will select one of the pricing strategies and calculate the price for one of Ella’s cookies. |
Text Resources
| Name | Description |
| Case Study: Colossal Cookie Promotion Dilemma: | Using this case study, students can answer the question "What factors should be considered when promoting a business?". |
| Case Study: Should the Business Expand?: | Using this case study, students can discuss the question, "what factors should be considered when contemplating a business expansion?" |